American musician and fashion designer Pharrell Williams has launched his first fragrance with Louis Vuitton, LVERS, with top notes of galbanum and ginger.

Williams, named Creative Director of Louis Vuitton menswear in 2023, commented 'Smelling it, my first realisation is that I can smell colours of this fragrance. It’s definitely on the blue side: blue and light blue and there’s little bit of some purple in it. I don’t see red or burgundy or brown. It’s on the sweeter side. It smells like an elegant, elevated version of something that’s familiar to me'.